Hershey Honors Esteemed Female Creatives With ‘Her’ & ‘She’ Chocolate Bars

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Video screenshot via Hershey’s BR

Hershey has launched a new campaign in Brazil where its packaging comes with the word, “Her” and “She,” in light of International Women’s Day. The chocolate bars feature esteemed female creatives of various disciplines, from musicians and poets to writers and illustrators.

Created by advertising agency BETC São Paulo, the packaging pays tribute to illustrators Ana Flávia (

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